OLLIE stands for


The OLLIE Card

The OLLIE Card

What is The OLLIE Card?

The OLLIE Card brings together local independent businesses, local consumers and The OLLIE Foundation. The idea behind the card is that everyone taking part gets rewarded. Local independent businesses gain more customers to help them compete against larger chains, local consumers get money off as a reward for shopping local and independent, and we, as a local charity, receive funds from sales of the OLLIE Card.

What are the discounts?

Discounts typically range from 10-25% on specified products with some retailers offering BOGOF (buy one, get one free). Whilst the original card was for food and drink retailers, the revised OLLIE Card encourages any local independent business to sign up. To see which current retailers are signed up and the discounts they offer visit the OLLIE’s Offers page. Some retailers will offer online-only discounts. To use the online offers you need to register your OLLIE Card for online use by contacting us and quoting “register OLLIE Card Online”.

How do I buy the card?

You can buy the card by simply contacting us and we will sort out payment and delivery with you.

Why was the card revised?

The original Save For OLLIE card was produced by sixth form students as part of The Dragons’ Apprentice Challenge (TDAC). In 2018, OLLIE was nominated as Charity of the Year by Platinum Point, a local independent business network group. One of their members was a TDAC business mentor and suggested they work on extending and continuing the concept of the card to ensure a long-term way of raising funds for OLLIE.

How do I get involved as a business?

Before you sign up to the scheme, please ensure you are a local independent business operating within Hertfordshire. If you meet these requirements, then please get in touch quoting “join The OLLIE Card”.

Can I see the offers?

See our incredible selection of OLLIE Card offers from local businesses.

The Dragons’ Apprentice Challenge

The Challenge provides a platform linking students from schools and colleges with local businesses and local charities/community groups. Having completed its 8th year, the Dragons' Apprentice Challenge offers Year 12 students the opportunity to experience setting up and running a business, gaining organisational and job-related skills and learning about the work and beneficiaries of their designated charity.

When the Challenge commences teams of young people are matched with a local business mentor (their dragon) and a local charity or community group. Their challenge is to "turn £100 into £1,000 or more" for their designated charity/community organisation.

Dragons provide support in the form of advice, and access to resources, to help their team achieve their business goal and funding target.  All profits made by the teams go directly to their allocated charity/community organisation. The challenge runs annually from October - March. During the 2015/16 challenge teams of students from schools and colleges across Hertfordshire worked hard to devise ways of earning money for 56 local charities.

To date over 1600 young people have participated and over £386,000 has been presented to 190 Hertfordshire based charities. The Dragons’ Apprentice Challenge is managed by the Centre for Voluntary Service (CVS) St Albans and District. To register your interest in the next challenge please contact us.


Who created the card?

Save For OLLIE was started by a group of nine entrepreneurs at Verulam School Sixth Form that took part in the St Albans Dragons Apprentice Challenge 2018.

Their brief was to create a sustainable business model to pass onto their paired charity which they fully achieved. The idea was to raise money for OLLIE, whilst increasing the amount of business local independent retailers received and provide the public a reward for engaging with the scheme. A scheme that rewards all involved. Most importantly, they created something sustainable which could be handed over to us at OLLIE and continue to raise funds for our training.