The OLLIE Foundation is delighted to announce the launch of an upcoming suicide awareness film campaign, as part of the #ItMatters initiative. The #ItMatters initiative, run entirely by young volunteers, is a series of mental health and suicide awareness film projects, on behalf of the Foundation. They will be releasing their first video (#OneLifeLost), which we hope will go viral earlier next month.
Archuna Ananthamohan, writer and co-producer, said: “While volunteering for OLLIE, I felt that young people needed to harness the power of social media and film to persuade more people to take action. I made use of the National Youth Theatre members’ network to meet and work with fellow members to turn this goal into a reality.”
Colin Holland, director and co-producer, said: “This film is important when male suicide has become a hot button issue, in particular. Mental health is an issue that affects everyone, directly or otherwise. Whether you identify with the character of Ollie or Henry in this video, there is something for everyone to take away.”
Verity Bramwell, the coordinator at the charity, said: “To have young people creating a film to raise awareness, not only of the charity, but also about suicide prevention is wonderful. We really hope we can get this going viral to reach as many people as possible. #OneLifeLost is truly impactful and is helping to highlight such an important societal issue.”
The team have worked closely with The OLLIE Foundation in the creation of the script so that the sensitive topic of suicide is explored in an appropriate manner. The video will be released on the OLLIE Foundation’s social media on Monday 7th May 2018.